Measuring Your Social Media Success Whether you are just beginning your magical foray into the world of social media or have been tweeting for years, there comes a time when we all stop and wonder, “Is this thing on?” In other words, how can you tell if your posts are actually reaching anyone and generating more traffic to your website or just echoing back at you? For newbies and old hands alike, it is always a good idea to review your social media efforts to see what is working and where you can improve. Today we will consider some easy ways to get more mileage out of your daily posts and take a look at some powerful tools that can give you access to the data sets of your dreams... brace yourselves. Measuring your social media success can be as simple as becoming more mindful of your interactions with other users. One easy way to gauge your progress is to look at the number of engagements your posts are receiving. If you are on Facebook, are people consistently liking or commenting on your content? If you are more Twitter-inclined, are people re-tweeting your posts? Is there steady growth in the number of engagements and followers on your social media platforms or has that number been stagnant as of late? If your social media game needs a face-lift, here are a few tried and true methods to get back on track: 1. Use images. It is proven that posts that include visual material garner more likes, comments, and shares. Use this to your advantage. Not every post needs to incl... [more THE SAVVY BOOKSELLER: Social Media for the Antiquarian Book Trade, Post #7]

The ABAA's ever-steady Benevolent Committee, under the auspices of yours truly, will be roaming the aisles at the Oakland Book Fair this coming February 6th-8th, encouraging all to reach deep and channel their inner Carnegies (Andrew, not Dale). As there have been a few last-minute changes, I wanted to take this opportunity to update our readers on the opportunities we'll be providing to contribute to the Benevolent and Woodburn Funds throughout the weekend. First of all, I'll note with sadness that our annual Benefit Poker Tournament, which was a huge success in 2014 and which had been scheduled to take place Thursday night following the Exhibitors' Reception, has been cancelled. It was red tape, not a lack of enthusiasm, that doomed the tournament for this year, and I can promise all you high-rollers that we'll be dealing cards again in Pasadena in 2016. In the meanwhile, I hope all who planned on participating will consider donating their entry fees to the Woodburn Fund, which provides bookseller scholarships to the Rare Book School and the Colorado Antiquarian Book Seminar. Having been personally involved with each of these entities — very personally involved, in the case of CABS — I can attest to the excellent work they do providing continuing education to both novice and experienced members of the antiquarian book trade. One look at the list of ABAA members admitted over the past five years, many of whom have been direct recipients of Woodburn scholarships and many ... [more Tournament Folds, But Giving Still in the Cards]

Years ago a colleague named Owen Kubik sent me an enigmatic manuscript. After considerable headscratching I determined it was the journal of a young naval officer sent to the Pacific to capture a sociopath who had committed murder and mutiny on the whaleship Globe. We sold it to the New Bedford Whaling Museum, and felt quite pleased with ourselves. Then it occurred to me that this manuscript would be an excellent frame for a new non-fiction book about the gory events aboard the Globe. Owing to the unexpected success of Philbrick's In the Heart of the Sea, there was a bull market for maritime non-fiction books that year. I wrote a cracking good proposal and sent it off to my agent. She loved it, and several publishers loved it (because it closely resembled a book that had already proved to be successful) but there was a catch. Another writer had already sold a proposal for a book about the Globe, and he was being represented by the same agency that represented me. The idea of the same agency representing two competing authors writing about the same thing created a minor scandal in the publishing world. Many people considered it unethical. My agent, God bless her, didn't care what anyone else thought. She was young and brave, and had her eyes on the future. She sold my proposal to Little, Brown for $150,000. The resulting book, Demon of the Waters, came out at about the same time as the other fellow's book and, to everyone's considerable surprise, the two books demolished one a... [more Used Books of the Future]

Update on Proposed Internet Sales Tax Legislation Internet Sales Tax—What is it? Presently, catalog and online sellers must collect sales and use taxes only in states where they have a physical presence. In states where sellers don't have a physical presence, the responsibility falls on consumers to pay a use tax directly to the states in which they reside. Since the vast majority of consumers don't do that, legislation called The Marketplace Fairness Act has been proposed to shift the responsibility from consumers to sellers by allowing states to collect taxes from out-of-state “remote sellers” that have no physical presence in their state. Where does the proposed law stand now? In May 2013 the Senate, but not the House, passed the Marketplace Fairness Act. The Act contains an exemption for small businesses and calls for states to provide free software to aide online sellers in tax collection. Under it, states cannot collect taxes from “remote sellers with annual gross receipts in total U.S. remote sales not exceeding $1 million in the preceding calendar year.” In response, Rep. Bob Goodlatte (R-Va.), the Chair of the House Judiciary Committee tasked with overseeing this proposal in the House, signaled his gross disapproval of the Senate's bill and issued his Seven Principles to guide drafting the House Bill. In December 2014, Goodlatte reaffirmed his position. What does this mean for my business? Two of Goodlatte's principles are relevant for members: Tech Neutral... [more Update on Proposed Internet Sales Tax Legislation]

Waste Not, Want Not: Social Media and Time Management When you are juggling an endless array of duties and priorities, as so many booksellers are, fitting yet another “thing” onto your already lengthy to-do list might produce the same effect as chopping onions. I would also bet that for many of us, when work gets extra stressful, social media is the first thing to go out the window. While dropping the ball happens to all of us on occasion, if I have done anything with these little blog posts, hopefully it has been to promote the idea that if you are engaging in social media, then it deserves the same commitment that you would put into other areas of customer care, such as answering inquiries promptly. Putting the soapbox aside now, there is one big distinction between your regular office duties and social media: social media is not confined to business hours. In effect, the clock never stops. How, ye gods, can one mortal keep up with such a beast?? Well, good news: being online 24/7 is impractical, not to mention physically impossible, so give yourself a break. Reaping the benefits of social media, contrary to what you might have been told, does not require you to be constantly plugged in. In fact, you would be surprised at what a small time investment can deliver. The trick is to get smarter about how you spend time online, and to know the difference between wasting your time and investing your time because believe me, it is all too easy to engage in the former while cla... [more THE SAVVY BOOKSELLER: Social Media for the Antiquarian Book Trade, Post #6]

Recently Anne and David Bromer, proprietors of Bromer Booksellers in Boston, made a $10,000 stock gift to the Antiquarian Booksellers' Benevolent Fund. It hasn't been my practice to single out contributors to our charitable funds for public thanks — but this gift is important on several levels and should be recognized publicly. First of all, I should point out the extraordinary generosity of a donation this size. The Bromer's gift is among the largest single bequests ever made to the Fund, and it adds signi
cantly to its reserve. This is important: for much of the past decade, grants made from the ABBF slightly exceeded incoming donations. That trend has now begun to reverse, and with gifts such as this one we can now begin con
dently to speak of a long-term goal of building a self-sustaining Benevolent Trust that will function in perpetuity. The Bromer's gift is also unprecedented in another way: until now, the ABBF had been set up only to accept gifts of cash; with this gift we can announce that the ABBF can, for the
rst time, accept gifts of stock as well. This has certain tangible bene
ts for both the Fund and for donors, especially those wishing to make larger gifts. If you'd like more information on how to make a gift of stock, please contact Susan Benne. I'm consistently amazed and humbled by the generosity our members have displayed, year-in, year-out, in their support of our Association's various benevolent activities. Whether through donations to the Antiquarian ... [more Anne and David Bromer Give Stock Gift to Benevolent Fund]

A New England Correspondence Archive: Descriptive Notes and Approach to Valuation Recently a Massachusetts antiques dealer sought me out to evaluate an archive of approximately 100 autograph letters received by one Edward B. Dearborn (1807-1886), including many related to teaching, mostly in rural New England schools in the late 1820s and early 1830s. What at first appeared to be a boring batch of correspondence written by a group of nobodies turned out to be a fascinating window into the culture and practice of teaching in early 19th Century New England, and also provided a case study of how an appraiser assesses a unique collection of material that doesn't include traditionally collectible famous personalities. Most people are familiar with Teach for America, the organization that recruits “high-achieving” recent college graduates and professionals for two years of teaching service. Yet the idea of reaching into colleges to employ students or fresh graduates to teach in communities that lack educational opportunity is hardly new. The arrangement goes back at least to early 19th Century America, when students at colleges such as Dartmouth, Bowdoin, and Wesleyan often taught for a few months each year to gain income needed to continue their studies. Dearborn, the recipient of the letters, taught school for decades before being appointed as Librarian of the New England Genealogical Society. A graduate of Hampton (NH) Academy, he prepared for college, but never attended. At... [more Dear Mr. Dearborn…]

Enter the Blogosphere I promised another Facebook related post this week, but instead I think it's time to switch gears and get acquainted with some other social media options out there before you start to think that I'm on Mark Zuckerberg's payroll. This week I will consider the pros and cons of blogging as well as some of the better sites out there that support the endeavor. The fact that anyone with an internet connection and an email address can start a blog means that there is a huge range out there in terms of content as well as quality. And indeed, it sometimes feels like everyone and their cat has a blog these days. But as you will see, although it's a fairly easy thing to set up, it takes more than good intentions to sustain a blog over time. Nevertheless, the idea of having your own virtual soap box makes blogging an attractive option – and then of course there's always the hope that your blog will go viral and land you a six figure publishing contract and movie deal. Unfortunately, more often than not it will go something like this: Mr. Whiskers gets a great idea for a blog, writes two posts, and then gets “too busy” to update it for a year or three. Needless to say, don't follow Mr. Whiskers's example (I hear he's kind of aloof anyway). Blogging, like the rest of social media, takes a commitment from you in order to be a useful tool for your business. It can be a tougher pursuit in terms of time management because most blog entries tend to be quite a bit lon... [more THE SAVVY BOOKSELLER: Social Media for the Antiquarian Book Trade, Post #5]

The following is an excerpt from the third chapter of Collecting, Curating, And Researching Writers' Libraries, A Handbook, edited by Richard Oram and Joseph Nicholson (Rowman & Littlefield, 2014). This chapter deals with the role of the bookseller; other chapters deal with the roles of librarians, curators, and researchers, with accounts of some libraries, a list of authors' libraries preserved in public and private hands, and interviews conducted by Oram and MacDonnell with five well-known authors who describe candidly just how they organize and use their books. In this chapter MacDonnell outlines the five-stage process a bookseller employs when assessing a writer's library: defining what is in the library; assessing its salability; providing valuation; preparing the library for sale; and finally, negotiating its sale. The full article, as well as information on how to order a discounted copy, can be found here. III. The First Order of Business: Defining the Library A bookseller's first order of business when dealing with an author's library is defining just what comprises the author's library. This sounds simple, but books are often mixed with magazines and miscellaneous papers, and the day may soon be coming when an author might have more titles stored on his e-reader than on his shelves. An author might also have listened to audio books, now lurking on CDs or MP3s in some nearby device like a laptop, or iPhone, etc. Distinguishing an author's library from a “household�... [more Writers’ Libraries: The Bookseller’s Perspective]

Two weeks ago, I was in York for the inaugural York Antiquarian Book Seminar (a British equivalent of the highly successful Colorado Antiquarian Book Seminar). The whole experience was hugely invigorating. Here were 25 students, young and old, starting out in the rare book trade, full of promise, eagerness— and questions! One of the sessions I led was on cataloguing. For, as Roger Gaskell notes in his Terms of the Trade, "a large part of the trade in antiquarian books is conducted by catalogues, whether printed or online, and books offered in shops or at book fairs will usually be accompanied by a written description." It's those printed catalogues I want to talk about today. Earlier this year, Lorne Bair, on this very blog, waxed eloquently on the benefits of producing printed catalogues, and I agree with him wholeheartedly. People often ask me about my printed catalogues (six to date), so I thought I would share something of their history here. I set up on my own in January 2010, and right from the start I knew I wanted to do printed catalogues. I could have just sold books by e-mail, sending out PDF lists of what I have (and I do do that, too), but book collectors like books, physical objects that they can carry around, read on the bus, write comments on, mark by turning over the corner of a page. Because it is so easy now (and, of course, much cheaper) to create one's own catalogues, in Word or whatever with a few scans dropped in, that is what many booksellers do, but ... [more Catablog]