Staplebound wraps
1924 · London
by International Icilma Trading Company Ltd.
London: International Icilma Trading Company Ltd., 1924. Staplebound wraps. Illustrated wraps. Near fine. 4 1/2 x 2 1/2 in. 40 pages. This charming color illustrated pamphlet gives us a glimpse into the advertising claims of beauty products in the begining of the 1900s. Illustrated throughout, Icilma was used for the complexion, hair, hands, and toillete. Products included cold cream, lip stick, tooth powder, nail polish powder, hair lotion, hair powder (dry shampoo), soap, and more. Icilma, the word, is a combination of two Arabic words 'icil' meaning flows and 'mha' meaning water. In 1898, founder of Icilma, Stephen Armitage, a British citizen, acquired (truncated)