FROM LASCAUX TO BROOKLYN

New Haven and London: Yale University Press, 1996. First Edition. Hardcover. Near fine/Very good. Inscribed by Paul Rand on the front flyleaf. Master Modernist Paul Rand (1914-96) had a profound influence on the graphic design profession: his pioneering work in the fields of advertising and typography helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book, he awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous, and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne. African sculpture, (truncated) a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style, or genre.Tall octavo: xi, [1], 187 pp. with illustrations throughout, most in color. Original gray cloth binding, with gilt-stamped titles. A near fine copy in a lightly rubbed dust jacket with some very mild toning along the spine. (Inventory #: 78327)