LAS VEGAS, NEVADA: Hub of the Scenic Southwest

N.p.: N.p., 1970. Informational pamphlet for Sin City during the transitional era that preceded the first megaresorts. The population was over 153,000 at the time, with a then-declining tourist industry that attracted about 14 million visitors per year.

This piece positions Las Vegas as a “Fashion Center of the West with Smart Shops and Stores Downtown in Suburban Shopping Centers and on the ’Strip’”, and describes the climate, entertainment and recreation, accommodations, homes and apartments, business opportunities and employment, taxes, transportation, schools, churches, cultural activity, industry, etc.

“The image of Las Vegas (truncated) that emerged in the 1970s was one that would take decades to shed: a tacky tourist trap with aging casinos, cheap restaurants, and showrooms filled with performers whose careers were on their last legs” (Frommer’s).

Trifold pamphlet, printed in black on both sides of an 8 1/2” x 11” sheet of light green stock. Features a bird’s eye map of Las Vegas. Light toning along the extremities; else near fine. OCLC locates no holdings. (Inventory #: 77932)