1956 · Waterloo, IA
by [Waterloo, Iowa]
Waterloo, IA: Downtown Waterloo, Inc, 1956. Vintage seven-page promotional investment prospectus from Downtown Waterloo, Inc., a local non-profit consortium of local Iowa business owners, seeking investors for a campaign to modernize the city's downtown business district during the automobile boom of the 1950s, circa 1956.
The seven pages of the prospectus includes:
An introduction promoting "Centrally located and easily accessible" "Down Town Parking."
A Downtown Waterloo Inc. common stock offering ($100 a share), listing all of the non-profit's officers and directors.
A page listing downtown businesses above a page of a map of the area with the locations of the aforementioned businesses labeled numerically.
Three two-page spreads illustrating the "Before ..." and "After ..." of proposed remodeling to include overhead parking, with photographs of the area on the top pages and illustrated architectural proposals on the following pages. (The areas illustrated include two opposing views of the intersection of West Fourth Street and Jefferson Street and one of the intersection of Commercial Street and West Fifth Street.)
A reprint of "Let's Keep Business in Downtown Waterloo," a two page ad from the Sunday, January 29, 1956 Waterloo Sunday Courier, proposing overhead parking, public restrooms, public lockers, and a bridge connecting the east and west sides of Commercial Street between West Fourth Street and West Park Ave, with a large diagram of the proposed parking in the area.
And a page illustrating and describing a double-spiral "Parkit" overhead parking design by Moline Architect M. R. Beckstrom.
9.5 x 14 inches, side-stapled, with card wrappers. Very Good plus, with faint toning to the wrappers. (Inventory #: 162874)
The seven pages of the prospectus includes:
An introduction promoting "Centrally located and easily accessible" "Down Town Parking."
A Downtown Waterloo Inc. common stock offering ($100 a share), listing all of the non-profit's officers and directors.
A page listing downtown businesses above a page of a map of the area with the locations of the aforementioned businesses labeled numerically.
Three two-page spreads illustrating the "Before ..." and "After ..." of proposed remodeling to include overhead parking, with photographs of the area on the top pages and illustrated architectural proposals on the following pages. (The areas illustrated include two opposing views of the intersection of West Fourth Street and Jefferson Street and one of the intersection of Commercial Street and West Fifth Street.)
A reprint of "Let's Keep Business in Downtown Waterloo," a two page ad from the Sunday, January 29, 1956 Waterloo Sunday Courier, proposing overhead parking, public restrooms, public lockers, and a bridge connecting the east and west sides of Commercial Street between West Fourth Street and West Park Ave, with a large diagram of the proposed parking in the area.
And a page illustrating and describing a double-spiral "Parkit" overhead parking design by Moline Architect M. R. Beckstrom.
9.5 x 14 inches, side-stapled, with card wrappers. Very Good plus, with faint toning to the wrappers. (Inventory #: 162874)
(410) 366-7329
