first edition Wraps. Stapled
1927 · Wilkes-Barre, Pennsylvania
Wilkes-Barre, Pennsylvania: Planters Nut & Chocolate Co. Printed by W. F. Powers Co. Litho., New York, 1927. First Edition presumed. Wraps. Stapled. Very Good. Delightful picaresque adventure of Mr. Peanut and a sidekick as they thwart one threat after another. Told in the style of a children's tale, with eight lines of rhymed verse accompanying each illustration and episode of the story. Surely an effective promotion for the product whose symbol, Mr. Peanut, survives to this day, and seduces with promoting without so brazenly doing so. 12mo brochure, 152 by 90 mm. Unpaginated, 20 pages, including wrap cover. Full color printed illustration on every page, including front and rear cover, excepting inside front cover which is entirely text. Illustrations are two-thirds of page. In center is a double paged illustration. Uncommon survivor in physical form -- with only two hard copies evidenced on OCLC First Search. No others found in commerce on date of this listing. Light age toning of leaves. Some soiling of the cover, and minor crease marks, or evidence of use, but overall in excellent shape.
(Inventory #: 007701)