1930 · United States
United States, 1930. Very good. Letter folds, toning. Some wear and short tears to envelope.. A small gathering of advertising materials seemingly collected by one woman, "Mae Fenton", in the 1930s. A valuable snapshot of what kinds of marketing appealed to the average American white woman at this time. Most include references to a 1930s radio show, "The Voice of Experience", which broadcasted an anonymous host's ingenious solutions to everyday problems across the country. There are seven (7) items in this grouping, all enclosed in the original addressed envelope (4" by 7.5") postmarked 1934 and addressed from the "Voice of Experience" Post Office Box. Items include:
"D-5. Indecision and Procrastination". [New York: WABC, 1933]. Bifolium (8" by 5.5"). Light toning, letter folds. A printed transcription of a radio broadcast from an unnamed host, "The Voice of Experience", lending advice on how to avoid procrastination and improve productivity.
"The Voice of Experience". [New York: Dodd, Mead & Company, c.1933]. Illustrated advertising flyer for a book form of radio broadcasts by "The Voice of Experience". Printed in blue, measures 8" by 5.5", order form on verso. Light toning, letter folds.
"12 New Pamphlets Just Off the Press from the Pen of 'The Voice of Experience'." New York, [WABC, 1930s]. Advertising flyer (6.75" by 5") for self-help pamphlets published by the "Voice of Experience" franchise. Marketed to women, the titles include: "Falling in Love", "Have You Been Jilted?", "The Nudist Fad" (!), and "The Frigid Wife", among others. Letter folds, pencil markings in margins.
"Overcome Your Hair Troubles with Kreml. Sponsored by 'Voice of Experience'." New York: R.B. Sembler, Inc., [1930s]. Bifolium (4.5" by 3") printed in dark blue on yellow paper. Advertises a product for the prevention of hair loss, marketed especially to "expectant mothers".
"Musterole". Cleveland: The Musterole Company, [1930s]. Bifolium (6" by 4"), printed in blue. Toned with vertical crease. Advertising the family medicine Musterole for treating chest colds, headache, neuralgia, insect bites, sprains, etc.
"Why Commit Suicide by Inches?" [New York: Haley's M-O, 1930s]. Small format (3.5" by 2.5"), pp. 12, printed in dark blue on light blue paper, stapled in original wrappers. Some rust to staples. Booklet advertising a laxative product.
"Zemo for Skin Irritations" folding advertising circular. Cleveland: The E.W. Rose Company, 1930s. 12" by 8.5" unfolded, photo-illustrated. Advertising circular for Zemo, a family medicine claiming to treat sunburn, improve feminine hygiene, and cure athlete's foot and other skin irritations. Toned with short tears. (Inventory #: 22003551)
"D-5. Indecision and Procrastination". [New York: WABC, 1933]. Bifolium (8" by 5.5"). Light toning, letter folds. A printed transcription of a radio broadcast from an unnamed host, "The Voice of Experience", lending advice on how to avoid procrastination and improve productivity.
"The Voice of Experience". [New York: Dodd, Mead & Company, c.1933]. Illustrated advertising flyer for a book form of radio broadcasts by "The Voice of Experience". Printed in blue, measures 8" by 5.5", order form on verso. Light toning, letter folds.
"12 New Pamphlets Just Off the Press from the Pen of 'The Voice of Experience'." New York, [WABC, 1930s]. Advertising flyer (6.75" by 5") for self-help pamphlets published by the "Voice of Experience" franchise. Marketed to women, the titles include: "Falling in Love", "Have You Been Jilted?", "The Nudist Fad" (!), and "The Frigid Wife", among others. Letter folds, pencil markings in margins.
"Overcome Your Hair Troubles with Kreml. Sponsored by 'Voice of Experience'." New York: R.B. Sembler, Inc., [1930s]. Bifolium (4.5" by 3") printed in dark blue on yellow paper. Advertises a product for the prevention of hair loss, marketed especially to "expectant mothers".
"Musterole". Cleveland: The Musterole Company, [1930s]. Bifolium (6" by 4"), printed in blue. Toned with vertical crease. Advertising the family medicine Musterole for treating chest colds, headache, neuralgia, insect bites, sprains, etc.
"Why Commit Suicide by Inches?" [New York: Haley's M-O, 1930s]. Small format (3.5" by 2.5"), pp. 12, printed in dark blue on light blue paper, stapled in original wrappers. Some rust to staples. Booklet advertising a laxative product.
"Zemo for Skin Irritations" folding advertising circular. Cleveland: The E.W. Rose Company, 1930s. 12" by 8.5" unfolded, photo-illustrated. Advertising circular for Zemo, a family medicine claiming to treat sunburn, improve feminine hygiene, and cure athlete's foot and other skin irritations. Toned with short tears. (Inventory #: 22003551)
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