Who killed the book? I did. I killed it when I bought a computer. My relationship with the computer has taken over – certainly it's a major distraction. And, I cannot go back. My addiction to the computer was very clear to me when the electricity went out last month during a terrific wind storm, toppling a majestic tree in our neighborhood, being close to downtown Carlsbad. Computer – dead –... [more]

Enter the Blogosphere I promised another Facebook related post this week, but instead I think it's time to switch gears and get acquainted with some other social media options out there before you start to think that I'm on Mark Zuckerberg's payroll. This week I will consider the pros and cons of blogging as well as some of the better sites out there that support the endeavor. The fact that anyone... [more]

SELLING ON FACEBOOK? In my last post I talked a lot about the advantages of having a Facebook account for your business, including interacting with customers and colleagues, sharing content, getting “liked,” and learning about trends in your field; or, as one friend of mine put it, “the warm fuzzies.” So let's switch into copper baron mode here and discuss the other dimension that you've a... [more]

Facebook 101 Let's start with a little statistic: Facebook has over 1 billion active users; Earth has about 7 billion users by last count. Now, I know book dealers are not always known for their math skills, but I'm pretty sure that works out to about 1 in 7 people ON THE PLANET who use this particular social network. But don't let the numbers intimidate you. Facebook is as much about fostering sm... [more]

Choices, choices. If you are reading this, that means I didn't scare you off too badly with my last post about the wonderful world of social media. Huzzah! Gold stars all around! Now that we've dispelled some of the myths surrounding social media, there is the little matter of paring down the incredible number of networks out there into a manageable set from which to get started. As I mentioned in... [more]

Demystifying Social Media “Social media” may very well be the single most pervasive yet misunderstood term of the last decade. I would be pointing out the obvious to say that over time, social media has fundamentally changed the way we interact; it has also raised the bar for businesses, altered the way we construct communities and discussion, and given birth to some pretty cryptic lingo (be w... [more]