SELLING ON FACEBOOK? In my last post I talked a lot about the advantages of having a Facebook account for your business, including interacting with customers and colleagues, sharing content, getting “liked,” and learning about trends in your field; or, as one friend of mine put it, “the warm fuzzies.” So let's switch into copper baron mode here and discuss the other dimension that you've a... [more]

Facebook 101 Let's start with a little statistic: Facebook has over 1 billion active users; Earth has about 7 billion users by last count. Now, I know book dealers are not always known for their math skills, but I'm pretty sure that works out to about 1 in 7 people ON THE PLANET who use this particular social network. But don't let the numbers intimidate you. Facebook is as much about fostering sm... [more]