The New-England chapter of the ABAA is pleased to invite members of the ABAA, the trade in general, and all interested observers to a special one-day "unseminar" entitled "New Tools: Marketing Approaches, Platforms, & Technologies for Antiquarian Booksellers," to be held Wednesday, September 14, 2011 at Dartmouth College in Hanover, New Hampshire. We plan a full day of presentations, speakers, and open discussion. Since all of our distinguished panelists are either active book dealers or people serving the larger community of antiquarian booksellers, we are calling "New Tools" an "unseminar" to emphasize the participatory and "bottom-up" character of the event. Participants include Dan Gregory of Between the Covers, who will deliver two full presentations during the morning session. First up is "Rare Book Photography for the Busy Professional Bookseller" —which is very similar to the same talk Dan gives every August at the famed Colorado Antiquarian Rare Book Seminar in Colorado Springs. Following a short break Dan's second presentation will be "The Printed Rare Book Catalog in the Digital Age - New Tech Tools for an Old Sales Channel," a highly-praised talk that he delivered last year at the ILAB Congress in Bologna, Italy.

Following lunch on your own at any of our local restaurants, our afternoon session will feature three highly successful and innovative booksellers, and a web designer known to many in the ABAA: 1. Greg Gibson of Ten Pound Island (and "Bookman's Log") on blogging as a sales tool and as an historical record. 2. Ian Kahn of Lux Mentis on the use of Social Media such as Facebook and Twitter in business promotion. 3. Joachim Koch of Books Tell You Why in Mount Pleasant, South Carolina, will join us via remote link-up to speak on "Do Social Media platforms sell books, or, will you tweet my Facebook?". Books Tell You Why is almost entirely an online business, and Joachim is highly knowledgeable about e-commerce, social media and all kinds of kindred technology. 4. Luke Lozier, Principal and Co-Founder of Bibliopolis, the company that designed and manages the ABAA website, will speak on Planning an E-Commerce Website. Dan Gregory will participate in the discussion, as will—we hope—all those who attend the event. There may be one or two added attractions as well, still in the planning. Plan ahead to join your friends and colleagues for a great day of learning and discussion about New Tools for booksellers at Dartmouth College!

If you are interested in attending, please RSVP to hq@abaa.org For more information, please contact: John Waite / John Waite Rare Books jwrb@comcast.net 802-674-2665